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Books > Social sciences > Politics & government
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Disability and Shopping - Customers, Markets and the State (Hardcover)
Loot Price: R3,974
Discovery Miles 39 740
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Disability and Shopping - Customers, Markets and the State (Hardcover)
Series: Routledge Advances in Disability Studies
Expected to ship within 12 - 17 working days
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Disability and Shopping:Customers, Markets and the State provides
an examination of the diverse experiences and perspectives of
disabled customers, industry and civil society. It discusses how
the interaction between the three stakeholders should be shaped at
aiming to decrease inequality and marginalisation. Shopping is a
part of everyday modern life and yet businesses struggle to
adequately meet the needs of 80 million disabled customers in the
European Union single market. While there has been extensive
research into how individuals engage in customer roles and
experience, and how businesses and policies both shape and respond
to these, little is known of the same dynamics and practices
regarding people with impairments. This book addresses this need by
revealing the perspectives, interactions and experiences of
disabled customers and their interaction with policy and business.
It will be required reading for all scholars and students of
disability studies, sociology, marketing and customer relations.
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