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The Digitalization of Public Diplomacy (Hardcover, 1st ed. 2019)
Loot Price: R3,480
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The Digitalization of Public Diplomacy (Hardcover, 1st ed. 2019)
Series: Palgrave Macmillan Series in Global Public Diplomacy
Expected to ship within 12 - 17 working days
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This book addresses how digitalization has influenced the
institutions, practitioners and audiences of diplomacy. Throughout,
the author argues that terms such as 'digitalized public diplomacy'
or 'digital public diplomacy' are misleading, as they suggest that
Ministries of Foreign Affairs (MFAs) are either digital or
non-digital, when in fact digitalization should be conceptualized
as a long-term process in which the values, norms, working
procedures and goals of public diplomacy are challenged and
re-defined. Subsequently, through case study examination, this book
also argues that different MFAs are at different stages of the
digitalization process. By adopting the term 'the digitalization of
public diplomacy', this book will offer a new conceptual framework
for investigating the impact of digitalization on the practice of
public diplomacy.
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