In the digital era, users from around the world are constantly
connected over a global network and they can connect, share, and
collaborate like never before. To make the most of this new
environment, researchers and software developers must understand
the influence of the global network on users. Media Influence:
Breakthroughs in Research and Practice is a comprehensive reference
source for the latest scholarly material on the effect of media on
cultures, individuals, and groups. Highlighting a range of
pertinent topics such as social media, media ethics, and audience
engagement, this multi-volume book is ideally designed for
researchers, academics, professionals, students, and practitioners
interested in media influence.
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