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Books > Business & Economics > Business & management > Sales & marketing
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Advertising Worldwide - Advertising Conditions in Selected Countries (Paperback, Softcover reprint of the original 1st ed. 2001)
Loot Price: R1,473
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Advertising Worldwide - Advertising Conditions in Selected Countries (Paperback, Softcover reprint of the original 1st ed. 2001)
Expected to ship within 10 - 15 working days
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This book addresses the following questions: What are the social,
cultural or religious particularities of advertising and
advertising practices? Are there any taboos? What about legal
restrictions? How is the advertising infrastructure? Are there any
institutions, federations or boards of advertising? How are media
data collected? How can specific target groups be addressed? Are
there any specific habits in using media? Specialists from
Australia, Belgium, Finland, France, Germany, India, Mexico,
Russia, South Africa, Taiwan, and the USA provide comprehensive
information on advertising conditions in their countries.
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