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Ready to Wear - A Rhetoric of Wearable Computers and Reality-Shifting Media (Paperback, New)
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Ready to Wear - A Rhetoric of Wearable Computers and Reality-Shifting Media (Paperback, New)
Series: New Media Theory
Expected to ship within 10 - 15 working days
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NEW MEDIA THEORY, SERIES EDITOR: BYRON HAWK READY TO WEAR: A
RHETORIC OF WEARABLE COMPUTERS AND REALITY-SHIFTING MEDIA is a book
about the future but geared to the present. More and more, we are
asked to adopt new or future technologies before we ever see,
touch, or experience them. This rhetoric of innovation and adoption
goes beyond commercial advertising. Emergent or disruptive
technologies are circulated and explored in social media,
inventors' blogs, news sources, popular culture, films, YouTube
clips, TED talks, Kickstarter, and countless other media venues,
often long before we get our hands on them. READY TO WEAR: A
RHETORIC OF WEARABLE COMPUTERS AND REALITY-SHIFTING MEDIA explores
how and to what ends wearable inventions and technologies augment
or remix reality, as well as the claims used to promote them. As
computer components shrink and our mobile culture normalizes, we
wear computers on the body to create immersive experiences. Isabel
Pedersen asks and answers questions that animate everyone: How is
this augmented digital life construed and contextualized, and in
what ways does it define our identity? What's at stake in the
arguments for wearable computers? What posthuman world does this
rhetoric envision? Her answers to these questions are provocative
and timely. "READY TO WEAR: A RHETORIC OF WEARABLE COMPUTERS AND
REALITY-SHIFTING MEDIA surveys an immense range of emerging
technologies, most of which have not even been mentioned in
existing scholarship on rhetoric and new media. Pedersen performs a
much-needed expansion of the field's radar in an era of rapid
innovation, planned obsolescence, and mind-blowing prototypes."
-JOHN TINNELL ISABEL PEDERSEN is a Canada Research Chair in Digital
Life, Media, and Culture and an Associate Professor at the
University of Ontario Institute of Technology. She has been
interested in human-computer interaction ever since she spent her
youth playing Pac-Man in the Yonge Street arcades of downtown
Toronto.
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