When asked for the definition of mental health and fulfilment,
Sigmund Freud had two words: lieben und arbeiten, love and work. In
this book we will find how 16 business leaders brought together
their compassion, their caring for others and the world, with their
work. True, only on rare occasions are we able to meet the person
behind initiatives that made a positive impact on the world, even
less have an in-depth view into their feelings, concerns,
hesitations, doubts and most intimate thoughts. What is seen
publicly is the initiative, the impact on the bottom line and the
community, or sometimes on the environment. Yet it is their
_personal_ stories that can be most inspirational, since they draw
our attention to the fact that amazing achievements start in simple
ways, with just the thinking of one individual. And when we find
out that the "exemplary individuals" have many very "human" aspects
that we identify with and find in ourselves, it brings us closer;
and, particularly, it may even trigger in us the question: If she
could do it... I wonder what could _I_ do? The interviews, however,
were only the beginning of the journey. The lessons of the
interviews made it possible to identify how we can all develop a
sustainability mindset: in other words, the thinking and the being
that can take us from breakdown to breakthrough on this planet.
Each one of us can play a part in leading the change; in fact, we
are already playing a part aEURO" we are just not necessarily aware
if that is the part we would like to play, or aware that we choose
the change we are contributing to unfold. Part I presents the 16
leaders, including a summary of their story and their initiatives.
Part II goes a little deeper, as you will find two dimensions that
were not obvious but which underlie the way these business leaders
championed the initiatives: the Thinking and the Being. Part III
explores why sustainability change is so slow, and addresses the
"elephant in the room": the values and beliefs that anchor our
Western Weltanschauung, or worldview. Part IV addresses the
alternatives that we have to convert the unsustainable values into
opportunities that will permit humanity to thrive and to break
through the obstructions that prevent us from stasis. Finally, Part
V takes us beyond the tipping point, and presents us with an
opportunity to evolve as humans developing a new way of thinking
and being on this planet. This transformation is so radical and
significant, that the author calls it the Big Bang Being.
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