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Television Audiences Across the World - Deconstructing the Ratings Machine (Hardcover)
Loot Price: R1,969
Discovery Miles 19 690
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Television Audiences Across the World - Deconstructing the Ratings Machine (Hardcover)
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Total price: R1,989
Discovery Miles: 19 890
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This book is the first to explore the composition of television
ratings in a cross-cultural, comparative manner. Using both
communication history and the sociology of quantification,
Television Audiences Across the World illuminates why the whole
television industry, and television audiences themselves, refer to
ratings as the main way to represent the television-watching
public. It shows how a specific technology, the peoplemeter, has
become the 'state of the art' in very different cultural contexts,
including major non-Western countries. It analyses how television
audience measurement succeeds in homogenizing diverse ways of
watching television among different populations, creating 'apparent
nations', and at times ignoring entire regions or parts of the
population. The chapters in this volume discuss why television
audience measurement has become the dominant model for the
evaluation of popularity in the post-modern world, the true 'voice
of the masses', still powerful in supposedly fragmented societies.
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