Television Audiences Across the World - Deconstructing the Ratings Machine (Hardcover)

This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2014
First published:	2014
Editors:	J. Bourdon • C. Meadel
Dimensions:	216 x 140 x 22mm (L x W x T)
Format:	Hardcover
Pages:	274
ISBN-13:	978-1-137-34509-7
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
LSN:	1-137-34509-8
Barcode:	9781137345097

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