A concise, visually based introduction to graphic design
methodologies
Graphic design has emerged as a discipline complete with a body
of scholarly literature devoted to its underlying theory.
"Introduction to Graphic Design Methodologies and Processes"
contributes to this expanding discourse by illustrating the value
of qualitative and quantitative methodologies in guiding conceptual
development in ways beyond those based on taste, style, and
personal preference. "Introduction to Graphic Design Methodologies
and Processes" Introduces a range of practical methodologies
pertinent to the interpreting, targeting, and creating of forms and
messagesFurthers the ability of designers by showing them how to
design creatively, collaboratively, and strategically, and as a
result, helps them move from form-makers to cultural
participants--a transformative trend for design
professionalsIncludes case studies with questions and answers
contributed by a diverse group, including Second Story and Sol
Sender
As professional designers play more strategic roles, the need
for material on design methodologies is growing. This concise,
visually based introduction to the topic is the designer's
definitive resource for defining their purpose, and producing work
that is original, appropriate, responsible--and inspiring.
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