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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Business Strategy - Managing Uncertainty, Opportunity, and Enterprise (Hardcover, New)
Loot Price: R2,969
Discovery Miles 29 690
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Business Strategy - Managing Uncertainty, Opportunity, and Enterprise (Hardcover, New)
Expected to ship within 12 - 17 working days
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What is strategy? For many it is the application of a theory, model
or framework. In this book Spender develops a different creative
approach. Emphasizing that firms face uncertainties and unknowns
(knowledge gaps) he argues that the core of strategic thinking and
processes rests on the organization's leaders developing newly
imagined solutions to the opportunities that these uncertainties
open up. Drawing on a wide range of ideas from strategy, economics,
entrepreneurship and philosophy he stresses the importance of
judgment in strategy, and argues that a key element of the
entrepreneur and executive's task is to engage chosen
uncertainties, develop a language to express and explain the firm's
particular business model for dealing with these, and thus create
innovation and value. At the same time he shows how the language
the strategist creates to do this gives the firm identity and
purpose, and communicates this to its members, stakeholders, and
customers. In an accessible and engaging style Spender introduces
these ideas, and reviews the strategy tools currently available
from consultants and academics. Throughout he stresses the
uncertainties or knowledge absences that pervade business and make
effective strategizing both necessary and valuable. He outlines a
structured practice that managers and consultants might chose to
follow, not a theory. With appendices on casework, teaching
strategy, current strategy texts, and further reading this book
makes an important contribution to our understanding of the field
and practice of strategy, opening up new approaches for managers,
consultants, strategy teachers and students.
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