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Books > Business & Economics > Industry & industrial studies
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Australian Women in Advertising in the Twentieth Century (Hardcover, 1st ed. 2015)
Loot Price: R1,893
Discovery Miles 18 930
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Australian Women in Advertising in the Twentieth Century (Hardcover, 1st ed. 2015)
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When did Australian women first enter the advertising industry? The
stereotypical advertising executive might be a pony-tailed,
Ferrari-driving, young-ish man, but women have worked in Australian
advertising agencies from the first years of the modern industry,
and today they comprise half of the industry's workforce.
Australian Women in Advertising in the Twentieth Century rescues
these women from their obscurity. By employing a broader definition
of advertising than usual, this study reveals the important role
women have played in the development of the Australian advertising
industry, sheds light on women's struggle to reach the higher
echelons of the industry, and considers why the popular image of
the advertising executive is at such variance from the reality. The
experiences of these remarkable women across a century of
Australian advertising provide valuable information on the role of
gender in the development of this ubiquitous industry, as well as
the encroachment of consumer culture.
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