Multinationals in a New Era - International Strategy and Management (Paperback, Softcover reprint of the original 1st ed. 2001)

This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	The Academy of International Business
Release date:	2001
First published:	2001
Editors:	J. Taggart • M. Berry • M. McDermott
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	284
Edition:	Softcover reprint of the original 1st ed. 2001
ISBN-13:	978-1-349-42778-9
Categories:	Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Promotions
LSN:	1-349-42778-0
Barcode:	9781349427789

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