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Managing Innovation - Integrating Technological, Market and Organizational Change, Seventh Edition (Paperback, 7th Edition)
Loot Price: R1,562
Discovery Miles 15 620
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Managing Innovation - Integrating Technological, Market and Organizational Change, Seventh Edition (Paperback, 7th Edition)
Expected to ship within 12 - 17 working days
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Now in its seventh edition, Managing Innovation: Integrating
Technological, Market and Organizational Change enables graduate
and undergraduate students to develop the unique skill set and the
foundational knowledge required to successfully manage innovation,
technology, and new product development. This bestselling text has
been fully updated with new data, new methods, and new concepts
while still retaining its holistic approach the subject. The text
provides an integrated, evidence-based methodology to innovation
management that is supported by the latest academic research and
the authors' extensive experience in real-world management
practice. Students are provided with an impressive range of
learning tools--including numerous case studies, illustrative
examples, discussions questions, and key information boxes--to help
them explore the innovation process and its relation to the
markets, technology, and the organization. "Research Notes" examine
the latest evidence and topics in the field, while "Views from the
Front Line" offer insights from practicing innovation managers and
connect the covered material to actual experiences and challenges.
Throughout the text, students are encouraged to apply their
knowledge and critical thinking skills to business model
innovation, creativity, entrepreneurship, service innovation, and
many more current and emerging approaches and practices.
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