A basic dilemma confronting today s manager is how to be both
profitable and moral. Making profits through immoral means such as
deceiving investors or customers is unsustainable. Likewise,
remaining moral while losing money will cause a business to fail.
According to conventional morality, either a business manager
maximizes profits and necessarily compromises on ethics, or
necessarily sacrifices profits in order to be moral. Woiceshyn
explains why this is a false dichotomy and offers rational egoism
as an alternative moral code to businesspeople who want to maximize
profits ethically. Through logical argument and various examples,
this book shows how to apply principles such as rationality,
productiveness, honesty, justice, and pride for long-term
self-interest.
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