How to be Profitable and Moral - A Rational Egoist Approach to Business (Paperback)

A basic dilemma confronting today s manager is how to be both profitable and moral. Making profits through immoral means such as deceiving investors or customers is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

General

Imprint:	Hamilton Books
Country of origin:	United States
Release date:	August 2013
First published:	August 2013
Authors:	Jaana Woiceshyn
Dimensions:	227 x 151 x 13mm (L x W x T)
Format:	Paperback
Pages:	166
ISBN-13:	978-0-7618-6160-7
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	0-7618-6160-2
Barcode:	9780761861607

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