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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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The Global Rule of Three - Competing with Conscious Strategy (Hardcover, 1st ed. 2020)
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The Global Rule of Three - Competing with Conscious Strategy (Hardcover, 1st ed. 2020)
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In our increasingly digital, mobile, and global world, the existing
theories of business and economics have lost much of their appeal
with the phenomenal rise of Chindia, the reality of Brexit, the
turmoil caused by the Covid-19 pandemic, and the seismic shifting
of the global center of gravity from west to east. In the area of
innovation, the traditional thinking that a developed country,
often the US, will come up with the next major innovation, launch
at home first, and then take it to other markets does not ring true
anymore. Similarly, the world where conglomerates go
bargain-hunting for acquisitions in emerging markets has been
turned upside-down. This book reveals and illustrates the Global
Rule of Three phenomenon, which stipulates that in competitive
markets only three companies (which the authors call "generalists")
can dominate the market. All other players in the market are
specialists. Further, whereas the financial performance of
generalists improves as market share increases, specialist
companies see a decrease in financial performance as their market
share increases, as the latter are margin-driven companies. This
theory powerfully captures the evolution of global markets and what
executives must do to succeed. It is based on empirical analyses of
hundreds of markets and industries in the US and globally.
Competitive markets evolve in a predictable fashion across
industries and geographies, where every industry goes through a
similar lifecycle from beginning to end (or revitalization). From
local to regional to national markets, the last stop in the
evolution of markets is going global. The pattern is so consistent
that it represents a distinct and natural market structure at every
level. The authors offer strategies that generalists and specialist
should follow to stay competitive as well as twelve expansion
strategies for global companies from emerging markets. This book
chronicles this global evolution and provides impactful managerial
implications for executives and students of marketing and corporate
strategy alike.
General
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