Media Research Methods - Understanding Metric and Interpretive Approaches (Paperback, New)

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	November 2011
First published:	September 2011
Authors:	James A. Anderson
Dimensions:	231 x 187 x 18mm (L x W x T)
Format:	Paperback
Pages:	464
Edition:	New
ISBN-13:	978-1-4129-9956-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Social sciences > Sociology, social studies > Social research & statistics > General
LSN:	1-4129-9956-1
Barcode:	9781412999564

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