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Books > Business & Economics > Economics
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New Strategies in Higher Education Marketing (Paperback)
Loot Price: R1,152
Discovery Miles 11 520
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New Strategies in Higher Education Marketing (Paperback)
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With rising financial difficulties and declining enrollments, many
colleges and universities are finding that they need new and better
ways to present and promote themselves to potential students and
the general public. New Strategies in Higher Education Marketing
contains practical, "how-to" applications of marketing thought and
theory for the higher education environment. Written by
practitioners for practitioners, this valuable book offers new
viewpoints, tools, and creative ways to solve potentially
devastating problems through the implementation of marketing. Each
chapter is application oriented and cases and situations common to
most universities and colleges are discussed to illustrate
marketing strategies and techniques to make them more easily
understood and readily usable.New Strategies in Higher Education
Marketing is divided into four sections: Strategy Research and
Promotion Enrollment Services Development. It includes informative
chapters on topics including perceptions and proper application of
marketing in higher education; fund raising; public relations;
coordination of intra-organizational efforts; techniques and
methods of gathering information and data; and the challenge and
management of student enrollment. Directors, presidents,
vice-presidents, and others responsible for or interested in the
marketing of a college or university will find a wealth of highly
practical information in this book.
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