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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Explorations in Critical Studies of Advertising (Hardcover)
Loot Price: R4,788
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Explorations in Critical Studies of Advertising (Hardcover)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 19 working days
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This volume provides a thoughtful and wide-ranging exploration of
approaches to the critical study of advertising. Current and
impending practices of advertising have in many ways exceeded the
grasp of traditional modes of critique, due at least in part to
their being formulated in very different historical conditions. To
begin to address this lag, this edited collection explores through
critical discussion and application a variety of critical
approaches to advertising. Authors address a variety of concrete
examples in their chapters, drawing on existing research while
presenting new findings where relevant. In order to maintain the
relevance of this collection past this particular historical
moment, however, chapters do not simply report on empirical work,
but develop a theoretical argument.
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