The Franchise Era - Managing Media in the Digital Economy (Hardcover)

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

General

Imprint:	Edinburgh University Press
Country of origin:	United Kingdom
Series:	Traditions in American Cinema
Release date:	April 2019
Editors:	James Fleury • Bryan Hikari Hartzheim • Stephen Mamber
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-1-4744-1922-2
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	1-4744-1922-4
Barcode:	9781474419222

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!