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Supreme (Hardcover)
Loot Price: R1,150
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Supreme (Hardcover)
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The first monograph on the iconic independent New York street
fashion label Supreme. In April 1994, Supreme opened its doors on
Lafayette Street in downtown Manhattan and became the home of New
York City skate culture. Challenging the dominance of the
established Wes Coast skater scene and the new conservatism of
1990s New York, Supreme defined the aesthetic of an era of
rebellious cool that reached from skaters to fashionistas and hip
hop heads. Over the last sixteen years, the brand has stayed true
to its roots while collaborating with some of the most
groundbreaking artists and designers of its generation, and with
stores in Los Angeles and Japan has become an international icon of
independent counter-cultural style. This definitive monograph -
with written contributions from contrasting arbiters of style,
Aaron Bondaroff and Glenn O'Brien, and including an interview
between founder James Jebbia and the artist KAWS - brings together
the disparate elements of the brand's output, from legendary
advertising campaigns to especially commissioned skateboard
designs, photographs, and artworks, and a comprehensive index of
their products to date. Including collaborations with Jeff Koons,
Richard Prince, Damien Hirst, Public Enemy, Lou Reed, and Futura
2000 among many others, this richly illustrated book is a survey of
sixteen years of contemporary street fashion and culture reflected
in the pioneering work of one of New York's most influential
independent labels.
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