Carefully designed by an experienced PR professional, here is a
reference-guide-handbook you can pick up and use immediately to
serve your clients better, faster, and less expensively. Horton
gives you short, easy-to-find, action-oriented explanations,
dictionary-style, backed up by plenty of references to lead you to
additional necessary information elsewhere. You'll also get an
entire chapter devoted to hundreds of online sites ranked by their
work value to you day-by-day--getting a fast take on exactly the
information you need, when and how you need it. Each entry defines
a topic; explains how it fits into public relations practice and
why you should know it; discusses who uses it; suggests why it
should be used to communicate more effectively and how to use it
tactically. Horton's summaries of information from dozens of
sources is clear and logical.
Throughout his book, Horton strives to use simple language and
to avoid burying practitioners in geek speak. He makes you aware of
the opportunities and dangers of online in a way that balances the
practical aspects of using and not using online resources daily
work. An experienced navigator himself of the online world and the
creator and webmaster of a website used widely by other PR
practitioners, Horton brings to the book an understanding of the
needs of others who want to get started and become proficient in
online PR right away, without having to climb a long, high learning
curve. The way the book is organized, and the things Horton has
selected and how he presents them, accomplishes just that. The
result is an easily accessed, quickly usable reference to the
dynamics of Internet and Web usages, experienced and inexperienced
PR professionals alike, and for their colleagues teaching or
learning the profession in colleges and universities worldwide.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
