A concise guide to negotiation for the little guy. It covers
preparation, discussion, making and receiving proposals as well as
how to close an agreement. It also covers how your relationship
with the other negotiator affects your strategy. Is it a single
transaction or an ongoing business relationship? Leverage is
explained, both how to get it and how to use it. It covers
distributive (win-lose) negotiations, helping you to get the
biggest share of the pie, as well as integrative (win-win)
negotiations where the goal is to expand the pie. The book covers
such tactics as anchoring, bracketing and setting your entry price.
It includes sections on the behavior of skilled negotiators
including helpful behaviors and behaviors to avoid. A whole chapter
entitled "Ploys, Gambits and Dirty Tricks" lists the most common of
these tactics and how to deal with them. Read this book, use it,
and always get a good deal.
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