Mass Communication - Issues, Perspectives and Techniques (Hardcover, New)

Mass communication is the academic study of the various means by which individuals and entities communicate information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television and film, and, of course, the Internet. This volume addresses many pressing concerns in the field today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, an evaluation of the media's role in public health campaigns, a study of communication theories in recreation resource management, and more. The book also explores mass media theory and how to incorporate media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the book.

General

Imprint:	Apple Academic Press Inc.
Country of origin:	Canada
Release date:	April 2011
First published:	2011
Editors:	Jason R. Detrani
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	314
Edition:	New
ISBN-13:	978-1-926692-95-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Promotions
LSN:	1-926692-95-0
Barcode:	9781926692951

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!