Martketing: The Heart and Brain of Branding 2016 (Paperback)

Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.

General

Imprint:	LID Publishing
Country of origin:	United Kingdom
Release date:	August 2016
Authors:	Javier Sanchez Lamelas
Dimensions:	203 x 203 x 18mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-1-910649-86-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Law > Laws of other jurisdictions & general law > Social law > General Promotions
LSN:	1-910649-86-4
Barcode:	9781910649862

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