Since the Global Financial Crisis, a surge of interest in the use
of finance as a tool to address social and economic problems
suggests the potential for a generational shift in how the finance
industry operates and is perceived. J. C. de Swaan seeks to channel
the forces of well-intentioned finance professionals to improve
finance from within and help restore its focus on serving society.
Drawing from inspiring individuals in the field, de Swaan proposes
a framework for pursuing a viable career in finance while
benefiting society and upholding humanistic values. In doing so, he
challenges traditional concepts of success in the industry. This
will also engage readers outside of finance who are concerned about
the industry's impact on society.
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