|
Books > Social sciences > Sociology, social studies > Social issues
|
Buy Now
Religions as Brands - New Perspectives on the Marketization of Religion and Spirituality (Paperback)
Loot Price: R1,622
Discovery Miles 16 220
|
|
|
Religions as Brands - New Perspectives on the Marketization of Religion and Spirituality (Paperback)
Series: AHRC/ESRC Religion and Society Series
Expected to ship within 12 - 17 working days
|
During the twentieth century, religion has gone on the market
place. Churches and religious groups are forced to 'sell god' in
order to be attractive to 'religious consumers'. More and more,
religions are seen as 'brands' that have to be recognizable to
their members and the general public. What does this do to
religion? How do religious groups and believers react? What is the
consequence for society as a whole? This book brings together some
of the best international specialists from marketing, sociology and
economics in order to answer these and similar questions. The
interdisciplinary book treats new developments in three fields that
have hitherto evolved rather independently: the commoditization of
religion, the link between religion and consumer behavior, and the
economics of religion. By combining and cross-fertilizing these
three fields, the book shows just what happens when religions
become brands.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
