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Books > Social sciences > Sociology, social studies > Social issues > Violence in society > Domestic violence
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Misperceptions of Intimate Partner Violence in the 21st Century - Two Decades of Lies (Hardcover)
Loot Price: R4,581
Discovery Miles 45 810
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Misperceptions of Intimate Partner Violence in the 21st Century - Two Decades of Lies (Hardcover)
Expected to ship within 12 - 17 working days
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Public service advertising can be a powerful and effective tool for
awareness and education in helping both the public and specific
target audiences learn more about urgent health issues. Given the
recognition intimate partner violence has gained in the last two
decades as an urgent health problem around the world, this issue
was selected to explore advertising's effect and potential to help
a specific target audience. This research examined female
survivors' impressions of domestic violence campaigns. A sample of
16 focus groups of approximately six women in two-hour sessions
were conducted, at two different points in time over the past two
decades. These focus groups included a fairly equal number of
African-American, White, Asian, and Latino women in two different
geographic areas of the country. Participants were asked to
describe their opinions about a sampling of current domestic
violence campaign material. The women who participated expressed
heightened negative emotional responses to specific elements of
some of the advertising, suggesting the potential of some campaigns
to exacerbate the problem for this target group. The purpose of
this research was to formulate a base of information to create
improved public service advertising for this segment of the public,
as they are the group most severely affected by this issue. Thus,
based on the Editor's research and the participants' responses, the
key goal for an improved campaign should be enhancing early
identification, empowerment, and help-seeking behaviour.
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