Given that scientific material can be hard to comprehend, sustained
attention and memory retention become major reader challenges.
Scientific writers must not only present their science, but also
work hard to generate and sustain the interest of readers.
Attention-getters, sentence progression, expectation-setting, and
"memory offloaders" are essential devices to keep readers and
reviewers engaged. The writer needs to have a clear understanding
of the role played by each part of a paper, from its eye-catching
title to its eye-opening conclusion. This book walks through the
main parts of a paper; that is, those parts which create the
critical first impression. The unique approach in this book is its
focus on the reader rather than the writer. Senior scientists who
supervise staff and postgraduates can use the book to review drafts
and to help with the writing as well as the science. Young
researchers can find solid guidelines that reduce the confusion all
new writers face. Published scientists can finally move from what
feels right to what is right, identifying mistakes they thought
were acceptable, and fully appreciating their responsibility: to
guide the reader along carefully laid-out reading tracks.
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