Jeanne Liedtka and Tim Ogilvie educate readers in one of the
hottest trends in business: "design thinking," or the ability to
turn abstract ideas into practical applications for maximal
business growth. Liedtka and Ogilvie cover the mind-set,
techniques, and vocabulary of design thinking, unpack the
mysterious connection between design and growth, and teach managers
in a straightforward way how to exploit design's exciting
potential.
Exemplified by Apple and the success of its elegant products and
cultivated by high-profile design firms such as IDEO, design
thinking unlocks creative right-brain capabilities to solve a range
of problems. This approach has become a necessary component of
successful business practice, helping managers turn abstract
concepts into everyday tools that grow business while minimizing
risk.
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