Updated to include the latest digital camera models, imaging
software, and current image proofing and sales techniques, this
business guide teaches wedding photographers how to build a
profitable business. From formulating a business plan to presenting
final images to clients, the strategies presented help
photographers avoid the pitfalls that ruin many wedding photography
studios. Photographers learn how to define a target
demographic--whether that be low-volume big-budget or high-volume
low-budget clients--and market to those demographics in print, on
the Internet, through networking, and at bridal shows. Customer
service tips include how to interview clients to ensure a
stress-free and enjoyable portrait experience, conduct presession
consultations, and write a contract, as well as presentation
techniques for wall-size images, coffee-table-style books, and
guestbooks. The featured images and drawings include a gallery of
the author's wedding photographs and samples of advertising,
marketing, and promotional literature.
General
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