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Professional Marketing And Selling Techniques For Digital Wedding Photographers (Paperback, 2nd ed.) Loot Price: R762
Discovery Miles 7 620
You Save: R171 (18%)
Professional Marketing And Selling Techniques For Digital Wedding Photographers (Paperback, 2nd ed.): Jeff Hawkins, Kathleen...

Professional Marketing And Selling Techniques For Digital Wedding Photographers (Paperback, 2nd ed.)

Jeff Hawkins, Kathleen Hawkins

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List price R933 Loot Price R762 Discovery Miles 7 620 | Repayment Terms: R71 pm x 12* You Save R171 (18%)

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Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic--whether that be low-volume big-budget or high-volume low-budget clients--and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table-style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

General

Imprint: Amherst Media
Country of origin: United States
Release date: June 2023
First published: December 2005
Authors: Jeff Hawkins • Kathleen Hawkins
Dimensions: 279 x 216 x 9mm (L x W x T)
Format: Paperback
Pages: 124
Edition: 2nd ed.
ISBN-13: 978-1-58428-180-1
Categories: Books > Arts & Architecture > Photography & photographs > General
LSN: 1-58428-180-4
Barcode: 9781584281801

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