The Sound Bite Society - How Television Helps the Right and Hurts the Left (Hardcover)

It was once said that all politics is local. But today, all politics is televisual. Candidates spend millions on TV ads. Most people get their news from TV's sound bites. Television doesn't just affect politics--it is politics. But how does that mega-medium shape our political ideas and values? In THE SOUND BITE SOCIETY, Jeffrey Scheuer argues that the rise of television is directly linked to the decline of the American left and the ascent of the Electronic Right. Political argument has been simplified to quick, telegraphic TV sound bites which, he argues, inherently favor the right wing. Television's visual and rhetorical conventions are biased toward simplicity, Scheuer argues, making it the perfect vehicle for conservative messages advocating a simpler society and smaller government. Web site: www.thesoundbitesociety.com

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2016
First published:	2002
Authors:	Jeffrey Scheuer
Dimensions:	216 x 138mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	240
ISBN-13:	978-1-138-17898-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Promotions
LSN:	1-138-17898-5
Barcode:	9781138178984

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