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Books > Business & Economics > Industry & industrial studies > Primary industries > Mining industry

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Brewed in Japan - The Evolution of the Japanese Beer Industry (Hardcover) Loot Price: R2,243

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Repayment Terms: R210 pm x 12*

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Brewed in Japan - The Evolution of the Japanese Beer Industry (Hardcover): Jeffrey W. Alexander

Brewed in Japan - The Evolution of the Japanese Beer Industry (Hardcover)

Jeffrey W. Alexander

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List price ~~R2,363~~ Loot Price R2,243 Discovery Miles 22 430 | Repayment Terms: R210 pm x 12* You Save R120 (5%)

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Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan presents the first English-language exploration of beer's steady rise to become the "beverage of the masses." Alexander underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. He also sheds light on the various social, cultural, and financial influences that combined to make beer Japan's leading alcoholic beverage by the 1960s. Japan's beer market is now among the most complex on earth, and it continues to evolve. Visit the author's website at www.brewedinjapan.com.

General

Imprint:	University of British Columbia Press
Country of origin:	Canada
Release date:	September 2013
First published:	2013
Authors:	Jeffrey W. Alexander
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover - Sewn / Sewn
Pages:	316
ISBN-13:	978-0-7748-2504-7
Categories:	Books > Humanities > History > Asian / Middle Eastern history > General Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Industry & industrial studies > Primary industries > Mining industry Books > Business & Economics > Industry & industrial studies > Service industries > General Books > History > Asian / Middle Eastern history > General Books > History > History of specific subjects > Economic history Promotions
LSN:	0-7748-2504-9
Barcode:	9780774825047