From Z To A-Lister - How To Build Your Personal Brand (Paperback)

How does Jen identify and cultivate the movers and shakers? How does she use events to catapult her contacts and marketability? How does she befriend the media, and particularly photographers, to make herself known?

From Z to A-Lister will give you hints and tips on what you need to know about building your personal brand.

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Excellent Reference Guide & Inspirational Story

Tue, 8 Dec 2015 | Review by: Sienna D.

This book is an in-depth look at the South African social scene, and a very detailed reference guide on networking, social media do's and don'ts, and some really useful tips for success in the media, dedication, and visualizing to make things happen. She takes an interesting angle to her story, with her Asian background and the challenges she faced while moving from country to country. It's a unique perspective on personal branding and her journey is inspiring. I'd recommend it to anyone who is working on building their profile, students studying media/communications, and anyone who is pursuing their dreams and aspirations. I didn't know what to expect at first, but I must say I was extremely surprised and deeply impressed. Gareth Cliff writes the opening to the book and he shares some interesting stories as well.

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