0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Communication studies > Media studies

Buy Now

Television Brandcasting - The Return of the Content-Promotion Hybrid (Paperback) Loot Price: R246
Discovery Miles 2 460
You Save: R1,137 (82%)
Television Brandcasting - The Return of the Content-Promotion Hybrid (Paperback): Jennifer Gillan

Television Brandcasting - The Return of the Content-Promotion Hybrid (Paperback)

Jennifer Gillan

 (sign in to rate)
List price R1,383 Loot Price R246 Discovery Miles 2 460 You Save R1,137 (82%)

Bookmark and Share

Expected to ship within 9 - 17 working days

Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television's role in the expansion of a brand-centric U.S. culture.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 2014
First published: 2015
Authors: Jennifer Gillan
Dimensions: 229 x 152 x 16mm (L x W x T)
Format: Paperback
Pages: 276
ISBN-13: 978-0-415-84122-1
Categories: Books > Arts & Architecture > Performing arts > Television
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
Promotions
LSN: 0-415-84122-4
Barcode: 9780415841221

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Across Boundaries - A Life In The Media…
Ton Vosloo Paperback R372 Discovery Miles 3 720
Media Studies: Volume 3 - Media Content…
Pieter J. Fourie Paperback  (1)
R908 R807 Discovery Miles 8 070
Media Studies: Volume 2 - Policy…
Pieter J. Fourie Paperback R819 R736 Discovery Miles 7 360
Media Studies: Volume 1 - Media History…
Pieter J. Fourie Paperback  (2)
R776 R701 Discovery Miles 7 010
Introduction To Political Communication…
Brian McNair Paperback R474 Discovery Miles 4 740
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R508 Discovery Miles 5 080
Connect: Writing For Online Audiences
Maritha Pritchard, Karabo Sitto Paperback  (1)
R460 Discovery Miles 4 600
Media ethics in South African context…
Lucas M. Oosthuizen Paperback  (1)
R604 R564 Discovery Miles 5 640
New Media In The Information Society
Z. Lesame, B. Mbatha, … Paperback  (1)
R709 Discovery Miles 7 090
Media and Society
Michael O'Shaughnessy, Jane Stadler, … Paperback R938 R798 Discovery Miles 7 980
Worrier State - Risk, Anxiety And Moral…
Nicky Falkof Paperback R330 R305 Discovery Miles 3 050
Social Reading - Platforms…
Jose Antonio Cordon Garcia, Julio Alonso Arevalo, … Paperback R1,601 Discovery Miles 16 010

See more

Partners