This innovative book explores from an insider's perspective a
company's environmental decisions and actions. Based on close
observation at a major semiconductor manufacturer, Jennifer
Howard-Grenville details how the company's culture - revealed
through its internal practices, decisions, and norms - guided
action on environmental issues. While demonstrating gaps between
the mainstream work of the company and the demands placed by
environmental considerations, the author's analysis demonstrates
how differences were negotiated over time, offering important
insights into the processes of change that can advance
environmental issues within a company. Her unique viewpoint offers
an important addition to current research, which often explains
companies' environmental actions solely as responses to external
pressures. Scholars of organizational culture and those at the
intersection of business and environmental issues will find this
study of great value. The challenges and opportunities surrounding
the 'greening' of corporations will also interest members of
companies at all levels, as well as consultants and members of
non-governmental organizations. The book is written to be
accessible and engaging to managers interested in making changes
around environmental issues and offers a realistic assessment of
the challenges and prospects for such change.
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