This practical guide is for anyone contemplating coaching as a
career: coaches in training, coaches already trained and hoping to
build a thriving business. This totally revised second edition
offers step by step guidance on what to do: * What does it take to
succeed as a coach? How long does it take? * Why it matters to get
practice clients and where to find them * Why is it so important to
think like a buyer rather than like a seller? * What can you
charge? * How do you make yourself distinctive in a crowded market?
* What do you need to do to attract clients? Which marketing
materials and methods pay off and which are a waste of time? * How
can you exploit social media? * Overcoming your fear of selling:
how to sell with integrity * Going for growth: what is involved in
building an even bigger business? "Jenny Rogers has the rare
ability to offer the lessons of decades of experience in ways which
are practical to implement and easy to absorb. This book is
comprehensive - offering both high level concept and lots of
important details on the kinds of things that differentiate the
successful coaching professional from the crowd. Perhaps most
importantly she offers proven, thorough answers to critical
questions that many people would not even think to ask in setting
up or developing their business." Phil Hayes, Chairman, Management
Futures, UK "Another great book from Jenny Rogers. I remember using
the first edition of her book very early on in my career and remain
hugely grateful for the informed insights and sensible suggestions.
As always with Jenny's books, a new edition does not simply mean a
few typos corrected and a couple of new references. In addition to
the really helpful sections I remember from the first edition (e.g.
on how to manage networking and selling whilst remaining
authentic), Jenny has drawn on her experience and the courage to
address some of the other really difficult issues that concern new
coaches. How much should I charge? How will I find my clients? What
training should I do? Even Where should I coach and What should I
wear? I train new coaches every year and these are the questions
they ask. I will certainly be recommending Jenny's book - and
drawing on it myself to help the coaches on my courses have the
best possible start to their careers." Jane Cook, Managing
Director, Linden Learning, UK "In a marketplace crowded with quick
fixes and unrealistic promises, this book is a breath of fresh air!
Drawing on the author's extensive experience, this book lays out a
sober, practical approach, while also offering encouragement and
inspiration. In her warm, compelling style, Jenny Rogers explores
the essential steps towards building a sustainable coaching
business-from improving your own coaching skills, to developing
your brand, to marketing your services with integrity." Leni
Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace,
Fielding Graduate University, USA "This book is a must read for
anyone who wants to earn a living through coaching. Jenny combines
natural enthusiasm and positivity with a good dose of realism by
applying a pragmatic and sometimes humorous lens to the business of
coaching. No matter how experienced you are in running a coaching
business, there is something in this book for everyone - from
pragmatic hints and tips at start up stage through to some
insightful checks and balances to ensure a consistently high
service from established businesses. Jenny demonstrates a real
depth of understanding about the questions that will/should be at
the forefront of the minds of many new coaches about to set up in
business. She has generated in depth answers, pragmatic lists of
best practice and sound advice. Her sound advice will help pave the
way to your success as a coach." Susan Binnersley, MD h2h resources
limited, UK "I must admit when I picked up this book I wondered how
Jenny could improve on her original book Developing a Coaching
Business, however Building a Coaching Business is the essential
guide for starting, growing and sustaining a business. Tailored to
coaching, it provides a step-by-step guide full of tested methods,
insight, ideas and practical information, and written in Jenny's
engaging style. Her facilitative approach to selling is a gift.
Having come from the public sector selling was one of my biggest
challenges but when I use the facilitative model I feel confident
and professional. This is a book that challenges and inspires, and
you will find yourself recommending it to other people, who may not
even be coaches." Margaret Kelly, Executive Coach, Margaret Kelly
Consulting, UK & Ireland "If those of my colleagues who decided
to change their careers and set up a coaching business had got at
the right time access to this book, it would have been so much
easier for them. To take into consideration all the practical
issues as well as read about the newest trends and most effective
approaches to such areas as selling. To have a wide perspective and
yet remember that the devil is the detail. Knowing all this can
shorten the route to success, at the same making the expectations
more realistic. It is an obvious must for anybody who wants to
build a coaching business. But I would also recommend this
inspiring and comprehensive book to anybody who thinks of different
options in their professional life." Dorota Porazka, Vice-Pr
esident of the Board, DORADCA Consultants Ltd, Poland "I strongly
recommend this book. Jenny Roger addresses what one needs to know
and be aware of for building and developing a coaching business. It
is written in a down- to- earth, straight to the point, yet
insightful and comprehensive way. Jenny doesn't avoid the
uncomfortable questions, either mitigates what needs to be said and
to be ponder. If you are serious about your coaching business and
your coaching practice then this book is a must- have (and to
pursue!!)." Ana Oliveira Pinto, Executive Coach, Portugal "This
book is a must for coaches wanting business success. It gives
executive coaches like me business savvy solutions to overcome
things like the dread of networking. The best bit is the section on
facilitative selling because it gives me a new and more authentic
way to sell my services. The book is written in a warm, wise style
with a wealth of practical advice and insights. It feels like Jenny
is in the room coaching you - just without the coffee!" Jacqui
Harper, INSEAD lecturer, Communication Coach, Author, Speaker "This
beautifully written book is a must-read for anyone wanting to build
a coaching business. It's chock full of wisdom from someone who's
been at the top of her profession for the last two decades. I read
it when starting my business and remain indebted to it but now it's
been substantially updated to reflect changes in the market and
developments such as social media. If you feel daunted by the
prospects of setting up a company, developing a brand, selling,
networking or any of the myriad skills you need to be successful
then I suggest you buy this book." Mark Wakefield, Director, Vogel
Wakefield, the counter-consultancy, UK "A clear, systematic and
down-to-earth primer on how to start, build and maintain a
professional coaching business. After many years as a coach, I
still find myself inspired by many of the ideas in this book. And
she commendably grasps the nettle of coaching fees, for which new
coaches should be very grateful!" Clare Brigstocke, Executive
Coach, Lateralshift "Jenny Rogers' earlier Developing a Coaching
Business has been a mainstay for Meyler Campbell Graduates for
years, but this new version is even better. It has all the crucial
basics, plus vital new material on quality, brand differentiation,
integrity, and being future-ready. Warm, practical and honest, the
book's wealth of tips, useful checklists, and an excellent section
on fees, should accelerate your business growth. From the lessons
of a simple sandwich, to Enron, to coaching businesses' stages of
growth, it's all here - invaluable." Daniel Burke, Chairman, Meyler
Campbell
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
