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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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The Economist: Business Strategy 3rd edition - A guide to effective decision-making (Paperback, Main)
Loot Price: R391
Discovery Miles 3 910
You Save: R43
(10%)
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The Economist: Business Strategy 3rd edition - A guide to effective decision-making (Paperback, Main)
 (1 rating, sign in to rate)
List price R434
Loot Price R391
Discovery Miles 3 910
You Save R43 (10%)
Expected to ship within 10 - 15 working days
|
The effectiveness of a good strategy well implemented determines a
business' future success or failure. Yet history is full of
strategic decisions, big and small, that were ill-conceived, poorly
organised and consequently disastrous. This updated guide looks at
the whole process of strategic decision-making - from vision,
forecasting, and resource allocation, through to implementation and
innovation. Strategy is about understanding where you are now,
where you are heading and how you will get there. There is no room
for timidity or confusion. Although the CEO and the board decide a
company's overall direction, it is the managers at all levels of
the organisation that will determine how the vision can be
transformed into action. In short, everyone is involved in
strategy. But getting it right involves difficult choices: which
customers to target, what products to offer and the best way to
keep costs low and service high. And constantly changing business
conditions inevitably bring risks. Even after business strategy has
been developed, a company must remain nimble and alert to change,
and view strategy as an ongoing and evolving process. The message
of this guide is simple: strategy matters, and getting it right is
fundamental to business success - this book will show you how.
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