It has become clear that the U.S. media are no longer increasingly
their grip throughout the globe: Asia and the Arab/Moslem world is
virtually saturated with their own national media output.
Tunstallproduces a well-written, provocative snapshot at global
media today. His point of view is relentlessly global: he considers
the role of the media in the collapse of the Soviet Union, the
ascendanceof the Brazillian and Mexican soap opera, the increasing
strength of "Bollywood" - the national cinema output of india- as
well as the relative decline in influence of US media .
Importantly, Tunstall focuses on both the nation state and the
geographical and cultural region as crucial levels in today's mass
media. Both the United States and the US mass media have now lost
their previous moral leadership. Lone American control of the world
news flow has ceased. today, rather than Global media, we see a
world media system comprised of inter-locking
national-regional-cultural systems. Tunstall's assessment is a
wake-up call for insular American media consumers.
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