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Housework and Housewives in American Advertising - Married to the Mop (Paperback) Loot Price: R1,452
Discovery Miles 14 520
Housework and Housewives in American Advertising - Married to the Mop (Paperback): Jessamyn Neuhaus

Housework and Housewives in American Advertising - Married to the Mop (Paperback)

Jessamyn Neuhaus

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Loot Price R1,452 Discovery Miles 14 520 | Repayment Terms: R136 pm x 12*

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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2013
First published: August 2013
Authors: Jessamyn Neuhaus
Dimensions: 216 x 140 x 16mm (L x W x T)
Format: Paperback
Pages: 273
ISBN-13: 978-1-137-34723-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Humanities > History > American history > General
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General
Books > History > American history > General
Books > History > History of specific subjects > Social & cultural history
LSN: 1-137-34723-6
Barcode: 9781137347237

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