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Financing from Masses - Crowdfunding in China (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R2,789
Discovery Miles 27 890
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Financing from Masses - Crowdfunding in China (Paperback, Softcover reprint of the original 1st ed. 2018)
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This book addresses the integration of the Internet and finance
which recently has been one of the most notable topics of
discussion in the media, the business community, academia, and
among policymakers, both in China and worldwide. As a
comprehensive, in-depth analysis of the one of the fastest growing
industries in China, the book covers all the most important areas
and issues in the crowdfunding industry in China, including the
definition, types, and history of crowdfunding, the scale of the
crowdfunding market, the basic business models and risk analysis of
crowdfunding, the characteristics of the typical crowdfunding
platforms, case studies of the leading crowdfunding platforms in
China, and the future development of the crowdfunding industry in
China. The book combines theoretical analysis with conceptual
discussions and best practices in the crowdfunding industry in
China. It is of interest to a variety of readers around the globe,
such as (1) existing and potential fund demanders; (2) existing and
potential fund providers; (3) investors and professionals running
crowdfunding platforms; (4) professionals and major shareholders of
traditional financial institutions; (5) staff in regulatory
government agencies; (6) academics; and (7) the general public.
General
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