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Thoughtful Fundraising - Concepts, Issues and Perspectives (Hardcover, New)
Loot Price: R5,508
Discovery Miles 55 080
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Thoughtful Fundraising - Concepts, Issues and Perspectives (Hardcover, New)
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Comprehensive and edited by leading names, this book takes a
critical and discursive approach to the various forms and contexts
of fundraising. Fundraising is a maturing profession, but one that
is becoming increasingly controversial. Media reports of poor
practice have contributed to concerns about the integrity of
fundraisers and the uses which have been made of the resources they
raise. As a result, a consensus now exists among senior figures in
the industry about the changes that are required. Technique is no
longer enough. Many more of the next generation of practitioners
must be capable of considered reflection, organizational and
inter-organizational strategic thinking and value-based leadership.
Exploring new developments taking place in the area of fundraising,
the specially commissioned articles, by experts in the field move
the thinking in the profession beyond its familiar formulae and
assumptions, opening up critical debate about the nature,
contribution and limitations of fundraising. This volume is
essential reading for anyone who aspires to work at senior levels
in fundraising or is currently engaged in studying this challenging
area.
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