Marketing Modernity - Victorian Popular Shows and Early Cinema (Hardcover)

In this innovative study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre. Uncovering new sources, including previously neglected films, industrial documentation, memoirs, trade and popular periodicals, the book reveals a rich landscape of popular entertainments during the mid to late nineteenth and early twentieth centuries, and charts the development of film institutions in relation to this complex industrial context. Marketing Modernity re-evaluates the relationship between early film and the broader cultural conditions of industrial modernity. Investigating such diverse topics as performance practices in music hall and magic theatre, the celebrity of adventurer-cameramen, and the exhibition of everyday life on screen, Kember argues that early film shows offered new opportunities to recover a sense of intimacy - a quality that was popularly considered to be under threat in the rapidly modernising world of the 1890s and 1900s.

General

Imprint:	University Of Exeter Press
Country of origin:	United Kingdom
Series:	Exeter Studies in Film History
Release date:	November 2009
First published:	March 2010
Authors:	Joe Kember
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Hardcover
Pages:	304
ISBN-13:	978-0-85989-801-0
Categories:	Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Humanities > History > British & Irish history > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Books > History > British & Irish history > General
LSN:	0-85989-801-6
Barcode:	9780859898010

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