Books > Arts & Architecture > History of art / art & design styles > From 1900
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The Visible Word - Experimental Typography and Modern Art, 1909-1923 (Paperback, New edition)
Loot Price: R997
Discovery Miles 9 970
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The Visible Word - Experimental Typography and Modern Art, 1909-1923 (Paperback, New edition)
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Total price: R1,017
Discovery Miles: 10 170
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Early in this century, Futurist and Dada artists developed
brilliantly innovative uses of typography that blurred the
boundaries between visual art and literature. In this text, Johanna
Drucker shows how later art criticism has distorted our
understanding of such works. She argues that Futurist, Dadaist, and
Cubist artists emphasized materiality as the heart of their
experimental approach to both visual and poetic forms of
representation; by mid-century, however, the tenets of New
Criticism and High Modernism had polarized the visual and the
literary. Drucker suggests a methodology closer to the actual
practices of the early avant-garde artists, based on a re-reading
of their critical and theoretical writings. After reviewing
theories of signification, the production of meaning, and
materiality, she analyzes the work of four poets active in the
typographic experimentation of the 1910s and 1920s: Ilia Zdanevich,
Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara.
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