The Visible Word - Experimental Typography and Modern Art, 1909-1923 (Paperback, New edition)

Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In this text, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a re-reading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara.

General

Imprint:	University of Chicago Press
Country of origin:	United States
Release date:	1997
First published:	1997
Authors:	Johanna Drucker
Dimensions:	230 x 155 x 20mm (L x W x T)
Format:	Paperback
Pages:	306
Edition:	New edition
ISBN-13:	978-0-226-16502-8
Categories:	Books > Arts & Architecture > The arts: general issues > Theory of art Books > Arts & Architecture > Industrial / commercial art & design > Typography Books > Arts & Architecture > History of art / art & design styles > From 1900 > General Promotions
LSN:	0-226-16502-7
Barcode:	9780226165028

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