Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
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Muslim Societies in the Age of Mass Consumption - Politics, Culture and Identity between the Local and the Global (Hardcover, Unabridged edition)
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Muslim Societies in the Age of Mass Consumption - Politics, Culture and Identity between the Local and the Global (Hardcover, Unabridged edition)
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In the course of the 20th century, hardly a region in the world has
escaped the triumph of global consumerism. Muslim societies are no
exception. Globalized brands are pervasive, and the landscapes of
consumption are changing at a breathtaking pace. Yet Muslim
consumers are not passive victims of the homogenizing forces of
globalization. They actively appropriate and adapt the new
commodities and spaces of consumption to their own needs and
integrate them into their culture. Simultaneously, this culture is
reshaped and reinvented to comply with the mechanisms of
conspicuous consumption. It is these processes that this volume
seeks to address from an interdisciplinary perspective. The papers
in this anthology present innovative approaches to a wide range of
issues that have, so far, barely received scholarly attention. The
topics range from the changing spaces of consumption to Islamic
branding, from the marketing of religious music to the consumption
patterns of Muslim minority groups. This anthology uses consumption
as a prism through which to view, and better understand, the
enormous transformations that Muslim societies-Middle Eastern,
South-East Asian, as well as diasporic ones-have undergone in the
past few decades.
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