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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries

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The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media (Paperback) Loot Price: R1,697
Discovery Miles 16 970
Repayment Terms: R159 pm x 12*
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The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media (Paperback): John Allen...

The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media (Paperback)

John Allen Hendricks; Contributions by Alan B Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars, Douglas A. Ferguson, Robert Gross, Jennifer McClure, Jennifer Meadows, Stephen Phipps

Series: Studies in New Media

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Loot Price R1,697 Discovery Miles 16 970 | Repayment Terms: R159 pm x 12*

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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

General

Imprint: Lexington Books
Country of origin: United States
Series: Studies in New Media
Release date: August 2011
First published: July 2011
Editors: John Allen Hendricks
Contributors: Alan B Albarran • Robert Bellamy • Alexander Cohen • Tony R. DeMars • Douglas A. Ferguson • Robert Gross • Jennifer McClure • Jennifer Meadows • Stephen Phipps
Dimensions: 232 x 156 x 19mm (L x W x T)
Format: Paperback
Pages: 312
ISBN-13: 978-0-7391-4004-8
Categories: Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
LSN: 0-7391-4004-3
Barcode: 9780739140048

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