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The Ends of Rhetoric - History, Theory, Practice (Hardcover)
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The Ends of Rhetoric - History, Theory, Practice (Hardcover)
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The discipline of rhetoric-adapted through a wide range of
reformulations to the specific requirements of Greek, Roman,
Medieval, and Renaissance societies-dominated European education
and discourse, whether public or private, for more than two
thousand years. The end of classical rhetoric's domination was
brought about by a combination of social and cultural
transformations that occurred between the seventeenth and ninteenth
centuries. Concurrent with the "theory boom" of recent decades,
rhetoric has reappeared as a center of discussion in the humanities
and social sciences. Rhetorical inquiry, as it is thought and
practiced today, occurs in an interdisciplinary matrix that touches
on philosophy, linguistics, communication studies, psychoanalysis,
cognitive science, sociology, anthropology, and political theory.
Rhetoric is now an area of study without accepted certainties, a
territory not yet parceled into topical subdivisions, a mode of
discourse that adheres to no fixed protocols. It is a noisy field
in the cybernetic sense of the term: a fertile ground for creative
innovation. This volume embodies the interdisciplinary character of
rhetoric. The essays draw on wide-ranging conceptual resources, and
combine historical, theoretical, and practical points of view. The
contributors develop a variety of perspectives on the central
concepts of rhetorical theory, on the work of some of its major
proponents, and on the breaks and continuities of its history. The
spectrum of thematic concern is broad, extending from the Greek
polis to the multi-ethnic city of modern America, from Aristotle to
poststructuralism, from questions of figural language to problems
of persuasion and interaction. But a common interdisciplinary
interest runs through all the essays: the effort to rethink
rhetoric within the contemporary epistemological situation. In this
sense, the book opens new possiblities for research within the
human sciences.
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