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Books > Business & Economics > Economics
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Innovation Renaissance - Defining, Debunking, and Demystifying Creativity (Paperback)
Loot Price: R1,329
Discovery Miles 13 290
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Innovation Renaissance - Defining, Debunking, and Demystifying Creativity (Paperback)
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Innovation is not easy. Understanding the liability of newness but
the potential for greatness is the central theme of this work.
Innovation Renaissance explores and debunks the myths that have
arisen from the proliferation of misleading and often confusing
popular press treatments of creativity and innovation. Examples
include the notion that successful entrepreneurs are winners
because they are innovative-whereas creativity and business
start-up acumen are not the same, and are rarely paired-or the idea
of disruptive technology, which has now become the buzzword
equivalent to radical new technology products or services, despite
the fact that new technologies tend to offer simple,
limited-capability products or services to satisfy overlooked
customer demand. The popularity of open innovation has spawned
assumptions, like the idea that crowdsourcing will increase the
number of truly new ideas-but in fact the more novel these ideas,
the less likely they are to be adopted by incumbent firms because
they are less familiar. Starting by defining innovation and the
theories that have arisen surrounding it, Ettlie considers
individual creativity and innovativeness, radical innovation, new
products, new services, process innovation, and information
technology. There is special emphasis on neglected topics such as
the dark side of the innovation process-the unintended consequences
of new ventures. Finally, the last chapter of the book summarizes a
prescriptive model of the innovation process and attempts to answer
the question: what causes innovation? Three major constructs are
explored: leadership, enhancing capabilities and integration. This
informative and unique text is designed as a resource for
postgraduate students, academics, and professionals deeply
committed to understanding and working through the innovation
process. The book includes an introduction to the subject before
moving on to an in-depth study of emerging evidence and topics in
the field.
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