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Rise of the Spectacular - America in the 1950s (Paperback)
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Rise of the Spectacular - America in the 1950s (Paperback)
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In this prequel to Fantasy City: Pleasure and Profit in the
Postmodern Metropolis (1998), his acclaimed book about the
post-industrial city as a site of theming, branding and simulated
spaces, sociologist John Hannigan travels back in time to the
1950s. Unfairly stereotyped as 'the tranquillized decade', America
at mid-century hosted an escalating proliferation and conjunction
of 'spectacular' events, spaces, and technologies.
Spectacularization was collectively defined by five features. It
reflected and legitimated a dramatic increase in scale from the
local/regional to the national. It was mediated by the increasingly
popular medium of television. It exploited middle-class tension
between comfortable conformity and desire for safe adventure. It
celebrated technological progress, boosterism and military power.
It was orchestrated and marketed by a constellation, sometimes a
coalition, of entrepreneurs and dream merchants, most prominently
Walt Disney. In this wide-ranging odyssey across mid-century
America, Hannigan visits leisure parks (Cypress Gardens), parades
(Tournament of Roses), mega-events (Squaw Valley Olympics, Century
21 Exposition), architectural styles (desert modernism),
innovations (underwater photography, circular film projection) and
everyday wonders (chemistry sets). Collectively, these fashioned
the 'spectacular gaze', a prism through which Americans in the
1950s were acculturated to and conscripted into a vision of a
progressive, technology-based future. Rise of the Spectacular will
appeal to architects, landscape designers, geographers,
sociologists, historians, and leisure/tourism researchers, as well
as non-academic readers who are by a fascinating era in history.
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