Interpretation in Social Life, Social Science, and Marketing (Paperback)

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O'Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Interpretive Marketing Research
Release date:	July 2016
First published:	2009
Authors:	John O'Shaughnessy
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	228
ISBN-13:	978-1-138-99257-3
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology
LSN:	1-138-99257-7
Barcode:	9781138992573

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