|
Books > Social sciences > Psychology > Social, group or collective psychology
|
Buy Now
Interpretation in Social Life, Social Science, and Marketing (Paperback)
Loot Price: R1,606
Discovery Miles 16 060
|
|
|
Interpretation in Social Life, Social Science, and Marketing (Paperback)
Series: Routledge Interpretive Marketing Research
Expected to ship within 12 - 19 working days
|
'Interpretation' is used as an umbrella for bringing together a
wide range of concepts and developments in the philosophy of social
science that provide the foundation for clear thinking about social
phenomena. In his new book, John O'Shaughnessy familiarises the
reader with the nature of interpretation and its importance in
social life, decision making in social science enquiries and
consumer marketing, thus offering a multidisciplinary approach to
problems of bias and uncertainty. Thus, this book is novel in its
outlook and comprehensive in its approach. Whereas past studies in
interpretation have focused on hermeneutical methods, O'Shaughnessy
goes further considering the role of interpretation in social
interactions, in undertaking scientific work, in the use of
statistics, in causal analysis, in consumer evaluations of products
and artifacts and in interpreting problematic situations together
with the corresponding biases arising from emotional happiness and
the concepts employed.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
