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Books > Social sciences > Psychology > The self, ego, identity, personality

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The Marketing Power of Emotion (Hardcover) Loot Price: R1,822
Discovery Miles 18 220
Repayment Terms: R171 pm x 12*
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The Marketing Power of Emotion (Hardcover): John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

The Marketing Power of Emotion (Hardcover)

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

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Loot Price R1,822 Discovery Miles 18 220 | Repayment Terms: R171 pm x 12*

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This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Release date: 2003
First published: December 2002
Authors: John O'Shaughnessy (Professor Emeritus of Business) • Nicholas Jackson O'Shaughnessy (Professor of Marketing)
Dimensions: 241 x 161 x 22mm (L x W x T)
Format: Hardcover
Pages: 282
ISBN-13: 978-0-19-515056-8
Categories: Books > Social sciences > Psychology > The self, ego, identity, personality
Books > Business & Economics > Economics > Economic systems > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General
LSN: 0-19-515056-2
Barcode: 9780195150568

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