There is no debate about the fact that a 'business as usual'
approach is an environmentally unsustainable one. Given the
magnitude of the environmental challenges the world faces today,
extensive changes in corporate strategies and significant
innovation advances are absolutely necessary if we are to avoid
substantial decreases in our quality of living. This set of
internationally recognized authors provides some fresh and
informative perspectives on this topic along with a path for a more
sustainable future.' - Mark Ferguson, University of South Carolina,
USCorporations across the world are becoming increasingly aware of
the threat of environmental degradation and the growing importance
of sustainable business practices. This raises a vital question:
How can for-profit firms (and other profit-conscious enterprises
such as government organizations) implement more environmentally
friendly policies without sacrificing profitability? This
innovative volume tackles that complex question, offering detailed
recommendations for making strategic technological choices that are
economically advantageous, ecologically sustainable and socially
responsible. Expert contributions examine the contextual factors
that affect implementation of more sustainable technology and
innovation practices, offering a number of empirical methodologies
to describe and explain these multidimensional influences. What
emerges is a compelling argument in favor of balanced strategies
that merge profitability concerns with ecological consciousness,
allowing for controlled sustainable development and stable,
long-term economic success. Discussion of companies in both
developed and emerging countries makes this book useful on a truly
global scale. Students and professors of business, management
studies and economics will find much to admire in this
path-breaking volume. Managers, policymakers and other
practitioners will also benefit greatly from this book s timely and
insightful recommendations. Contributors include: G. Abu-Lebdeh, R.
Bardy, S. Beheiry, S. Berger-Douce, S.M. Bhale, S. Bioly, C.
Gendron, R. Guimaraes, T. Houe, S. Kakoty, R.N. Kar, M. Klumpp, G.
Le Boulch, T. Machiba, M. Massaro, R. Oudghiri, T. Sagafi-Nejad, C.
Schmitt, P. Shrivastava, S. Zelewski
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